SEO Case Study: B2B Website Migration Recovery

Increase in Traffic
0 %
Increase in Revenue
0 %

How we did it:

This client came to me when they found their traffic dropped quite suddenly after a website migration that was being handled by another SEO agency.

I diagnosed that poor handling of the migration was the cause of this drop and set out a recovery plan.

Not only did I recover the performance of the site, it massively outperformed the previous site, and all this was achieved in a matter of months.

 

What work was done?

This involved a lot of investigation and analysis work to stem the traffic loss.

I first started with:

  • Initial technical auditing
  • Benchmarking
  • Reinstating lost pages
  • Implementing redirects

After I started seeing signs of recovery, the strategy switched to:

  • Progressive technical optimisations
  • Site speed & Core Web Vital optimisations
  • Revamp of PDP and PLPs with SEO best practices
  • Updating sales copy

This was achieved with a project fee of £7000.

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